An Entrepreneur’s Dream
Scott wrote the Endnote for BtoB Media Business, posted December 6, 2010, and summarizes the challenges and opportunities faced since starting WTWH Media and the DesignWorld Network. “We also understood what we think the traditional big media publisher has forgotten: the value of people, ideas and passion, which are the […]
WTWH’s Mobile Strategy
Source : BtoB Magazine : Marshall Matheson is senior VP-online media for WTWH Media, which publishes Design World. The titlecompetes with such longtime leaders in the engineering sector as Design News and Machine Design. Matheson has led WTWH’s attack on the digital front as the Manhattan Beach, Calif.-based company has aggressively […]
Inc Tech Talk: Engineering Site Gets Video Results
Engineering Watch™ HD recently starting pushing videos direct to Google via XML sitemaps using MRSS and the result was impressive. So much so that Inc. Technology covered the result and brief overview of the tech during an interview with Marshall Matheson, VP online media WTWH Media. “A magazine and website […]
So, What Business Are You In?
Scott McCafferty was recently interviewed by Folio with the topic: What business are you really in? Excerpt- So how do industry leaders view their companies? Some CEOs say they’re in the “content generation business” rather than the old silos of “print” or “e-media” but does that terminology really translate to […]
Print launch fuels new market- Source: B-to-B Online
Interview with Mike Emich on launch of Windpower Engineering. Mike Emich is a co-founder and CEO of WTWH Media, whose flagship title is Design World. The b-to-b media company recently introduced Wind Power Engineering, which targets design engineers, design installers and maintenance executives. Its business model includes events and online […]