So, What Business Are You In?
Scott McCafferty was recently interviewed by Folio with the topic: What business are you really in?
So how do industry leaders view their companies? Some CEOs say they’re in the “content generation business” rather than the old silos of “print” or “e-media” but does that terminology really translate to day-to-day operations or is this just an updated version of the old saying, “platform agnostic?”
In this article, 11 C-level publishing executives describe in their own words (and in most cases, with a minimum of catch phrases) what they see their businesses turning into and how publishing technology is helping them meet this new mission.