So, What Business Are You In?
Scott McCafferty was recently interviewed by Folio with the topic: What business are you really in?
Excerpt-
So how do industry leaders view their companies? Some CEOs say they’re in the “content generation business” rather than the old silos of “print” or “e-media” but does that terminology really translate to day-to-day operations or is this just an updated version of the old saying, “platform agnostic?”
In this article, 11 C-level publishing executives describe in their own words (and in most cases, with a minimum of catch phrases) what they see their businesses turning into and how publishing technology is helping them meet this new mission.
