With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others?
B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But we have to remind ourselves that one size does not fit all. Yes, the world of B2C marketing can have more flexibility with its audiences and niches, but that doesn’t mean B2B cannot have its own characteristics, branching out from the common notion. Let’s get into how we can separate ourselves from the clutter:
Know your point, get to it.
Stay away from the jargon. Jargon is how we get lost in the sea of social media marketing. With an endless amount of content out there, a range full of jargon is bound to get lost in the mix. Grab their attention and keep it simple. What do you want to get across and what do you want your audience to know?
Words, words, words. Give your audience a break.
Your clients look at thousands of words a day. Change up the timeline with graphics, videos, and infographics. Make your point interesting and informative. Get visual.
Prove you know what you’re talking about, display expertise, and dive deeper into the world. Be specific. Why should they spend time with your brand?
Become your brand, be your brand.
Do not skip out on the branding. Stick to it. Make sure your client has a personality. Knowing who you are and how you would like to deliver your message will keep you apart from others. Do you need a few examples? Leverage storytelling, this adds personality and a story that can bring your brand to life. Show off your education and knowledge to your target audience, be human, and be genuine.
Collectively, be aware of your audience.
Knowing your audience and their habits will increase engagement, encourage growth, and prevent you from making choices that don’t align with your goals. Knowing the niches of your audience, the platforms they use, the companies you engage with, their leaders, the events your audience attends, and how they distribute and interact on social media, will help form an accurate idea of what to produce. Rooting your brand/company in this targeted content for a niche group will show your audience you have general knowledge or grasp of your concept.
Consider what would stand out, yet be appropriate—giving your content personality to stand out amongst the others who are doing the same. Consider what has and has not worked, and what you haven’t tried yet. And then, make a decision. Taking these points into account will have your marketing standing out in the sea of today’s clutter.
