Content Studio
WTWH’s Content Studio specializes in creating editorial‑grade branded content that reaches influential professionals across our industries that drive innovation and infrastructure — from health care and life sciences to food, retail, and hospitality, and engineering. Our content delivers real value while elevating your brand story.
What Makes WTWH Branded Content Work
Credibility | Expertise | Engagement | All in the right content
Content that speaks the industry’s language.
We bring your brand’s message to life with content crafted in collaboration with editors who understand the vertical audience — whether that’s supply chain complexity in food service, decision-making in care settings, or automation trends on the factory floor.
A native experience, built on trust.
Every piece is designed to fit seamlessly into the reader experience. We produce branded content that aligns with our editorial voice and format, creating content that feels like it belongs — because it does.
Multi-format storytelling for every stage of the funnel.
Whether it’s a custom article, thought leadership Q&A gated white paper or custom research, we deliver content formats built for attention, authority and action.
Distribution where it counts.
Reach decision-makers in health care, foodservice operations, OEM design and more across WTWH’s trusted B2B platforms. We deliver precision placements in newsletters, on-site hubs, and social channels — backed by first-party data and robust analytics.
Our Branded Content Offerings
New Product Launch
Custom Articles & Sponsored Editorial
Informing and educating professionals in sectors like health systems, quick-service restaurants or product design teams.
Demand generation
Lead Generation Content (eBooks, White Papers)
Capture information about your target sales prospects to build your nurture campaigns and future outreach.
Executive thought leadership
Executive Q&As / Expert Spotlights
Positioning your leaders as credible voices on emerging tech, operational excellence, or patient experience.
Content Marketing
Branded Series & Content Hubs
Establishing thought leadership around key topics like food innovation, smart manufacturing, or electronic health record technology.
Multi-channel impact with custom messaging and targeting options
Multimedia Packages
Enhancing impact interactive content tailored to B2B decision-makers and specifiers.
Why Brands Choose WTWH
Industry focus = smarter content
We speak to audiences that operate in complex environments—supply chains, regulatory frameworks, and technical ecosystems. Our branded content is informed, relevant, and credible.
Trust is built-in
With a legacy of independent B2B journalism, WTWH’s platforms are trusted by professionals who return for valuable, no-nonsense content. Branded content benefits from that halo of trust.
Agility meets strategy
Whether you’re testing a single content asset or launching a full campaign across multiple industries, we offer flexible packages, strategic input and measurable performance.
Audience Reach Snapshot
Engineering & Manufacturing
R&D engineers, OEM decision-makers, plant managers, automation specialists.
Food, Retail & Hospitality
Foodservice operators, retailers, hospitality facilities and brand managers.
Health Care
Home-based care and facility-based care execs, clinical operations leaders, life sciences professionals.
Let’s Build Your Story
Want your brand story told with authority and reach?
Let WTWH Content Studio help you create and deliver content that earns attention—and drives action—across the industries that matter most to your business.
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