AUTHOR

Andrew McWhaw

Things We Loved Learning from the Content Experience Report

Uberflip’s Content Experience Research Report has a ton of great insights for marketers. This blog looks at the 3 we’re most excited about and applies them to engineering marketing. Learn about the benefits of content placement, tagging content, and personalization/AI for reaching engineers

Read More »

New Year, New Beginnings, New Budgets?

An introduction to the Budget Trends in Industrial & Technology Marketing 2019 survey and research report. An analysis of last year’s findings and what marketers can expect to learn by participating this year.

Read More »

How Thought Leadership Connects to Pipeline and Revenue

Thought leadership content marketing may have more to do with pipeline and revenue than many marketers realize. Research by LinkedIn and engineering.com found that more than 2 out of 5 senior executives have or expect to make requests for proposal based solely on thought leadership.

Read More »

How Engineering Professional Find Information 2019

How Engineers Find Information is back to help marketers by determining how engineering professionals interact with content and what they want from industrial technology marketing. Learn what’s new this year and add your voice to the conversation by submitting your questions in this week’s blog.

Read More »