Matthew Knapp

Matthew Knapp is the Chief Data Officer at WTWH Media, where he leads the strategy and development of data platforms that drive growth and efficiency across the organization. He is the architect behind Clara and ClaraAI—WTWH’s proprietary tools that deliver audience insights and campaign performance data to thousands of partners.

With a focus on empowering sales, operations, and audience development teams, Matthew ensures that data is not only accessible but actionable. His work bridges technical innovation with business impact, enabling smarter decisions and more effective campaigns.

Matthew used to enjoy mountain biking, snowboarding and visiting breweries in Colorado. These days, he enjoys driving his children to sports practices, birthday parties and shopping excursions.