Live Webinar is Friday, March 28, 2014 at 2:00PM EST

93% of B2B marketers are using content marketing to some degree, but what exactly is content marketing and how can it work best for me?

In this webinar, social media experts Heather Centorbi and Carli Evilsizer will introduce you to content marketing and give you tips and tricks on how your business can succeed using content marketing. We’ll discuss key characteristics of beginning the content marketing process, provide examples of different types of content to generate and how/where to distribute that content for maximum ROI.

Attend this webinar to learn:
-What is content marketing?
-Optimal use and leveraging of your existing content.
-Key characteristics of successful content marketing.
-How you can lead the pack in content marketing.
-How to leverage publishers with your Content Marketing strategy.