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	<title>WTWH Media LLC - Design Engineering, Renewable Energy and Innovation in Marketing ROI &#187; folio — WTWH Media LLC - Design Engineering, Renewable Energy and Innovation in Marketing ROI</title>
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	<description>Innovating B2B Media for the Engineering and Renewable Energy Community</description>
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		<title>So, What Business Are You In?</title>
		<link>http://www.wtwhmedia.com/so-what-business-are-you-in-source-folio-online/</link>
		<comments>http://www.wtwhmedia.com/so-what-business-are-you-in-source-folio-online/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 20:16:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[folio]]></category>

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		<description><![CDATA[Scott McCafferty was recently interviewed by Folio with the topic: What business are you really in? Excerpt- So how do industry leaders view their companies? Some CEOs say they’re in the “content generation business” rather than the old silos of “print” or “e-media” but does that terminology really translate to day-to-day operations or is this [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-325 alignleft" title="Scott McCafferty" src="http://www.wtwhmedia.com/wp-content/uploads/2009/08/mccaff_2.jpg" alt="Scott McCafferty" width="170" height="120" /></p>
<p>Scott McCafferty was recently interviewed by Folio with the topic: What business are you really in?</p>
<p><em>Excerpt-</em></p>
<p>So how do industry leaders view their companies? Some CEOs say they’re in the “content generation business” rather than the old silos of “print” or “e-media” but does that terminology really translate to day-to-day operations or is this just an updated version of the old saying, “platform agnostic?”</p>
<p>In this article, 11 C-level publishing executives describe in their own words (and in most cases, with a minimum of catch phrases) what they see their businesses turning into and how publishing technology is helping them meet this new mission.</p>
<ul>
<li><a href="http://www.foliomag.com/2009/so-what-business-are-you">What business are you in full article at Folio&gt;&gt;</a></li>
<li><a href="http://www.foliomag.com/2009/scott-mccafferty">Scott McCafferty specific interview&gt;&gt;</a></li>
</ul>
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		<title>Folio 40 &#8211; 2008 &#8211; Under the Radar</title>
		<link>http://www.wtwhmedia.com/folio-40-2008-under-the-radar/</link>
		<comments>http://www.wtwhmedia.com/folio-40-2008-under-the-radar/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 20:05:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[folio]]></category>

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		<description><![CDATA[The 2008 FOLIO: 40—the oldest, most comprehensive and most distinguished compilation of its kind. Folio searches for individuals who best represent an increasingly multifaceted media landscape. In 2008 WTWH Media was selected under the category of: &#8216;Under the Radar&#8216;]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.foliomag.com/2008/scott-mccafferty-mike-emich"><img class="alignleft" title="WTWH Folio 40 2008" src="http://www.foliomag.com/files/images/McCafferty_Emich_40_1.jpg" alt="" width="196" height="247" /></a>The 2008 FOLIO: 40—the oldest, most comprehensive and most distinguished compilation of its kind. Folio searches for individuals who best represent an increasingly multifaceted media landscape. In 2008 WTWH Media was selected under the category of:</p>
<ul>
<li>&#8216;<a title="Folio 40 2008" href="http://www.foliomag.com/2008/scott-mccafferty-mike-emich">Under the Radar</a>&#8216;</li>
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