“A magazine and website geared for design engineers recently started using a new tool to help optimize the company’s online videos and improve their rankings on search engines. By Elizabeth Wasserman.”

The interview can be found here: http://www.inc.com/internet/articles/201004/tech_talk_Matheson.html

Scott McCafferty was recently interviewed by Folio with the topic: What business are you really in?

Excerpt-

So how do industry leaders view their companies? Some CEOs say they’re in the “content generation business” rather than the old silos of “print” or “e-media” but does that terminology really translate to day-to-day operations or is this just an updated version of the old saying, “platform agnostic?”

In this article, 11 C-level publishing executives describe in their own words (and in most cases, with a minimum of catch phrases) what they see their businesses turning into and how publishing technology is helping them meet this new mission.

• What business are you in full article at Folio>>
• Scott McCafferty specific interview>>

Mike Emich is a co-founder and CEO of WTWH Media, whose flagship title is Design World. The b-to-b media company recently introduced Wind Power Engineering, which targets design engineers, design installers and maintenance executives. Its business model includes events and online components in addition to print. The magazine will print twice in 2009 and six times in 2010.

• WTWH Launches Windpower Engineering Full Interview>>

• ‘Under the Radar‘

WTWH Media was featured in Bright Ideas, A monthly feature about entrepreneurs with creative ideas or innovative products.

Excerpt:

Back in 2006, WTWH Media had 29 customers and $245,000 in ad revenue from the magazine and online combined. Today, nearly 200 customers have boosted sales to $3.4 million. Nine of the company’s 15 employees work out of an office in Middleburg Heights.

The company is succeeding, Emich said, because the integrated print and online approach appeals to engineers who are interested in advertisers’ products and services.

“Young and nimble companies can adjust a lot quicker to what the market is asking for and deliver it,” he said.

In April, Folio, a trade publication that tracks the magazine industry, named McCafferty and Emich to the “Under the Radar” start-up category in its annual list of 40 magazine industry influencers and innovators.

“These guys managed to position themselves as the smart online guys when traditional publishers were still either trying to get up to speed with digital media or just faking it,” said Matt Kinsman, Folio’s managing editor.

Last year, Design World introduced a social networking site and a career board. That makes 18 niche Web sites for the company, with 10 more planned.

“Our strategic plan is to listen to customers and adapt very quickly,” Emich said.

• Full Article>>

Multimedia offering caters to wind power market with focus on design engineering, installation, and maintenance

CLEVELAND–(BUSINESS WIRE)–WTWH Media, LLC publishers of Design World Magazine and the Design World Network (www.designworldonline.com) today announced the launch of Windpower Engineering that features a new website www.windpowerengineering.com and complete multi-media offering. The Windpower Engineering multi-media offering includes a new print magazine, online components and events catering to the wind power market.

The print component, Windpower Engineering, will deliver a technical tutorial approach on the design engineering, installation, and maintenance of wind related projects. Additionally, www.windpowerengineering.com, will provide daily news, video, supplier innovations, editorial, policy, and wind power project updates while continuing to emphasize the design engineering, maintenance, and installation aspects of wind power generation and engineering.

In collaboration with Canon Communications, Windpower Engineering (www.windpowerengineering.com) and Design World (www.designworldonline.com) will be the primary media sponsors for a one-day session titled, “Wind Power Explained – Design and Component Integration.” The session will is co-located at the Design and Manufacturing Midwest show and scheduled for Wednesday, September 23, 2009 at Donald E. Stephens Convention Center, Rosemont, Illinois. Speakers from the Department of Energy, Sandia National Labs, National Renewable Energy Laboratory, GE Energy, Clipper Windpower, and Northern Power are scheduled to participate.

You can follow Windpower Engineering on Twitter at (www.twitter.com/windpower_eng), join the Windpower Engineering Group at Linked In (http://tinyurl.com/lfxucs) and become a fan of Windpower Engineering on Facebook (http://tinyurl.com/mf8yaz).

About WTWH Media, LLC

WTWH Media, LLC is leading innovation in the b-to-b media space with Design World Magazine and the Design World Network of community websites. Key sites include designworldonline.com, engineeringexchange.com, mcadcentral.com, 3dcadtips.com, makepartsfast.com, and motioncontroltips.com. All properties are focused on serving the design engineer, machine builder and OEM in several growth markets. More information at www.wtwhmedia.com.