McCafferty and Emich are co-founders of WTWH Media LLC, a business-to-business media company involved in magazines, websites and apps for numerous industries. The business has been growing as fast as the industry has been changing, and it is the ability to keep up with trends and evolving technologies that have led to success.

Full article here on Smart Business >>

WTWH Media also listed in the Weatherhead 100 >> Ranked #2, 1,622.87 % sales growth

With Windpower Engineering & Development and now Solar Power World launching in October we aim to surpass our accomplishments by continuing to adhere to our core principles. We want to lead not bleed with technology, highly engage with our audience and participate, reduce risk for our customers and recognize content is much more than just editorial copy.

So a big shout out to everyone for making this happen and with everyone’s support keep the momentum going!

Link here to WTWH listing on Inc website>>

Publishers share the factors determining their early app strategies.

Last week, WTWH launched an iPad app (a paid app that costs $2.99) for one of its flagship brands, Design World. Here, WTWH vice president of new media Marshall Matheson shares the considerations his group went through in launching the app.

1. Do you have the necessary tech skills or do you need outside help?

“For a small publisher to do a true app and not just a digital edition, you’ll have to get into software management which may be beyond their core competency,” says Matheson. “Deciding on feature set and when to lock down is challenging–people will constantly want to add or see new features, and even small ones added later in development can kill your deadline and budget. So going with a professional third party may be key, with a strong tech lead managing them. But then costs could be significant.”

Read the full article “What To Consider When Greenlighting An App” >>

“We also understood what we think the traditional big media publisher has forgotten: the value of people, ideas and passion, which are the underlying foundation of all successful media companies. At WTWH Media, our success stems from our team’s passion and willingness to embrace a fast-changing media landscape” Caption posted with the full article here>>

Changes to media an entrepreneur’s dream

Scott McCafferty, WTWH Media.

Read the full article : Change to media, and entrepeneur’s dream

Full article here >>

“A magazine and website geared for design engineers recently started using a new tool to help optimize the company’s online videos and improve their rankings on search engines. By Elizabeth Wasserman.”

The interview can be found here: http://www.inc.com/internet/articles/201004/tech_talk_Matheson.html

Scott McCafferty was recently interviewed by Folio with the topic: What business are you really in?

Excerpt-

So how do industry leaders view their companies? Some CEOs say they’re in the “content generation business” rather than the old silos of “print” or “e-media” but does that terminology really translate to day-to-day operations or is this just an updated version of the old saying, “platform agnostic?”

In this article, 11 C-level publishing executives describe in their own words (and in most cases, with a minimum of catch phrases) what they see their businesses turning into and how publishing technology is helping them meet this new mission.

• What business are you in full article at Folio>>
• Scott McCafferty specific interview>>

Mike Emich is a co-founder and CEO of WTWH Media, whose flagship title is Design World. The b-to-b media company recently introduced Wind Power Engineering, which targets design engineers, design installers and maintenance executives. Its business model includes events and online components in addition to print. The magazine will print twice in 2009 and six times in 2010.

• WTWH Launches Windpower Engineering Full Interview>>

• ‘Under the Radar‘

WTWH Media was featured in Bright Ideas, A monthly feature about entrepreneurs with creative ideas or innovative products.

Excerpt:

Back in 2006, WTWH Media had 29 customers and $245,000 in ad revenue from the magazine and online combined. Today, nearly 200 customers have boosted sales to $3.4 million. Nine of the company’s 15 employees work out of an office in Middleburg Heights.

The company is succeeding, Emich said, because the integrated print and online approach appeals to engineers who are interested in advertisers’ products and services.

“Young and nimble companies can adjust a lot quicker to what the market is asking for and deliver it,” he said.

In April, Folio, a trade publication that tracks the magazine industry, named McCafferty and Emich to the “Under the Radar” start-up category in its annual list of 40 magazine industry influencers and innovators.

“These guys managed to position themselves as the smart online guys when traditional publishers were still either trying to get up to speed with digital media or just faking it,” said Matt Kinsman, Folio’s managing editor.

Last year, Design World introduced a social networking site and a career board. That makes 18 niche Web sites for the company, with 10 more planned.

“Our strategic plan is to listen to customers and adapt very quickly,” Emich said.

• Full Article>>